Bell & Orders was established in 1946 by an extremely knowledgeable and foresighted Melbourne born electrical engineer named Bob Bell.
The business developed to become the largest repairer and rewinders of large ac and dc electric motors and generators in Victoria, employing some thirty people.
They were then appointed the Victorian Field Service Workshop for the Lincoln Electric Welding Company and in later years became one of the largest and successful Australian sales distributors and are currently their oldest Field Service Workshop in the world.
It was in the early 1960’s when they first became involved with the Onan product with the introduction of the Onan CCK 12.5 hp petrol engine, which was used to power the extremely popular 200 amp Lincoln Weldan power that was sold for many years all throughout Australia.
In 1967, the current managing director Bob‘s son Rob, joined the company to manage the service workshop, supervising and training apprentices.
In 1969 Bell & Orders changed from a partnership to a registered company, Bell & Orders Pty Ltd.
Bell & Orders went on to introduce and market, sell and support the Onan Petrol engines to power a large and vast range of different rural and industrial applications until they were finally discontinued.
As they obtained more information about the unique Onan product range from the Northern American Minnesota based factory and regular visits meeting the people, they were highly impressed with the company and recognised the enormous potential and pushed to get more involvement with the sales, service and marketing distribution for Victoria.
The Onan generator was a most exciting and unique prospect as the applications were endless due to the market leading designs
Some of these applications consisted off:
- Special vehicle installations
- Ice cream vans
- Yachts and pleasure cruisers
- House boats
- Fishing boats and trawlers
- Refrigeration trucks
- Remote power stations
- Super market standby power
- Satellite information vehicles
In 2001 the company moved from their original premises in North Melbourne, to the new modern head office facilities in the eastern superb of Heidelberg, helping them cater for today’s business activities.
The head office facilities include a large spare parts division and a fully operational show room of the Onan generator range where customers can be advised and experience the generators running under load conditions.
Bell & Orders now has the third generation Wes Bell managing the business and supporting Onan customers.
The team at Bell & Orders are always looking for new and inventive ways to install the Onan generator into different applications.
Some of these are:
- Mobile cool rooms
- Mobile Kitchens
- Recreational vehicles
- Race vehicle transporters
- Five wheeler Vans
- Movie make up vehicles
- Yachts and pleasure cruisers
- Unique specialised mobile wagons
- Race Car Transporters
- Mobile Coffee vehicles
- Horse Transporters
- Command vehicles
- Ice cream vehicles
- Specialised SES, Police, CFA, Ambulance and Search and Rescue Vehicles
- Mobile library’s
- Mobile atm vehicles